The Quick Verdict
Keap (formerly Infusionsoft) is a small-business CRM with sales and marketing automation. GoHighLevel covers similar automation plus funnels, two-way SMS, calling, reviews and agency sub-accounts, at a lower entry price and with unlimited users.
Choose based on team size and channels
GoHighLevel usually offers more for the price, especially with several users. Keap may suit businesses already invested in its automation ecosystem.
Pricing Compared
| GoHighLevel | Keap | |
|---|---|---|
| Starting price | $97/mo | From $299/mo ($2,988/yr billed annually) |
| Users included | Unlimited | 2 users |
| Extra users | Included | $39 per user per month |
| Contacts | Unlimited | Priced in tiers by contact count |
| Free trial | 14 days, card required | Free trial without a card, with limits on emails, payments and texting |
Keap: $299 starting price plus 3 × $39 extra users, before contact tiers. GoHighLevel: usage fees extra.
Feature Comparison
| Feature | GoHighLevel | Keap |
|---|---|---|
| CRM and pipelines | Yes | Yes |
| Marketing automation | Yes | Yes (core strength) |
| Landing pages and funnels | Yes, full funnel builder | Landing pages |
| Two-way SMS | Yes | Check current plan details |
| Calling | Yes | Check current plan details |
| Reputation management | Yes | No |
| Courses and communities | Yes | No |
| Agency sub-accounts | Yes | No |
Who Should Choose Each
| Choose GoHighLevel if you... | Choose Keap if you... |
|---|---|
| Want unlimited users at a flat price | Are already using Keap automations |
| Need funnels, SMS, calls and reviews in one place | Mainly need CRM and automation for a small team |
| Manage multiple businesses or clients | Run a single business |
Frequently Asked Questions
Is GoHighLevel cheaper than Keap?
Yes at the entry level: GoHighLevel starts at $97 per month with unlimited users, while Keap starts at $299 per month with two users.
Is Keap the same as Infusionsoft?
Yes. Infusionsoft rebranded as Keap.
Can GoHighLevel replace Keap?
For most small businesses, yes. Automations must be rebuilt in GoHighLevel's workflow builder.