What the AI Employee Is
AI Employee is HighLevel's name for its bundle of AI assistants. They work inside each sub-account to answer messages and calls, draft review replies and write content, and they connect to the same contacts, calendars and workflows as the rest of the platform.
| Tool | What it does |
|---|---|
| Conversation AI | Replies to texts, chats, social DMs and other messages; can answer questions and book appointments |
| Voice AI | Answers inbound calls and places outbound calls with an AI voice agent |
| Reviews AI | Drafts replies to online reviews |
| Content AI | Writes copy and generates images for emails, posts and pages |
| Funnel AI | Generates first drafts of funnels and pages |
AI Employee Pricing
| Option | Price | What is included |
|---|---|---|
| Pay-per-use | No monthly fee | Billed by usage, for example $0.01 per Reviews AI reply and $0.063 per Content AI image |
| Growth | $50/mo per sub-account | Usage limits, including 1,000 Conversation AI responses and 100 Voice AI minutes per month |
| Unlimited | $97/mo per sub-account | Unlimited Conversation AI, Voice AI, Reviews AI and Content AI, subject to fair use |
$97 per sub-account per month. Phone call charges still apply to Voice AI calls.
Voice AI minutes covered by an AI Employee plan still use phone lines, so calling charges at carrier rates apply in addition to the AI plan.
Which AI Option to Choose
- Pay-per-use suits light or experimental use, such as occasional review replies or content drafts.
- Growth suits a single business with steady chat volume and modest calling.
- Unlimited suits high-volume businesses or agencies offering an AI receptionist service to clients.
On the Agency Pro plan, agencies can rebill AI usage to clients with a markup, which is how many agencies package AI receptionist services. See the plan comparison.
Common Uses
After-Hours Lead Response
Conversation AI can reply to website chats and texts outside office hours and book appointments directly into a calendar.
Answering Missed Calls
Voice AI can answer calls a team cannot pick up, collect details and pass them to staff through the CRM. This is especially useful for home service businesses.
Review Management
Reviews AI drafts replies so businesses can respond to every review consistently.
Things to Check Before Relying on AI
- Write clear instructions and approved answers for the AI agent, and test them with real questions.
- Decide when conversations should hand off to a person.
- Review the call and message logs during the first weeks.
- For regulated industries, confirm compliance requirements before letting AI handle sensitive information.
Frequently Asked Questions
How much does GoHighLevel AI Employee cost?
The Growth plan is $50 per month per sub-account and the Unlimited plan is $97 per month per sub-account. A pay-per-use option has no monthly fee.
Does Voice AI include phone call costs?
No. Call charges at carrier rates still apply in addition to the AI plan.
Can agencies resell GoHighLevel AI?
Yes. On Agency Pro, AI usage can be rebilled to clients with a markup.
Is the AI Employee included in GoHighLevel plans?
No. It is billed separately per sub-account, either by monthly plan or pay-per-use.