The Benchmark: What GoHighLevel Offers
Before comparing alternatives, it helps to know what you would be replacing. GoHighLevel costs $97, $297 or $497 per month with unlimited contacts and users, and includes a CRM, funnels and websites, email and SMS, calling, workflows, calendars, reviews, payments, courses and communities. Agencies get client sub-accounts and, on Agency Pro, full white-label resale. The trade-offs are a learning curve and usage fees for messaging and AI. Full details are in the GoHighLevel review.
Want to compare against the original? Every GoHighLevel plan starts with a 14-day free trial.
Start Your GoHighLevel Free TrialAll Alternatives at a Glance
| Platform | Starting price | Best for | White-label resale |
|---|---|---|---|
| GoHighLevel | $97/mo | Agencies and service businesses | Yes (Agency Pro) |
| Vendasta | $0 + $99/mo minimum spend | Agencies reselling to local businesses | Yes |
| HubSpot | $20/seat/mo (Starter list) | Sales and marketing teams | No |
| ClickFunnels | $97/mo | Funnels and online offers | No |
| Systeme.io | Free; paid from $17/mo | Budget all-in-one | No |
| Kajabi | $179/mo ($143 annual) | Courses and creators | No |
| Keap | $299/mo ($249 annual) | Small-business sales automation | No |
| Kartra | $59/mo ($52 annual) | All-in-one marketing for online businesses | No |
| ActiveCampaign | Varies by contacts | Email marketing automation | No |
Lowest paid tier at monthly billing. Systeme.io also has a free plan. HubSpot (per seat), Vendasta (minimum spend) and ActiveCampaign (contact-based) are priced differently and are not shown.
1. Vendasta: Best White-Label Alternative
Vendasta is the closest alternative for agencies that want to resell technology under their own brand. It combines a white-label platform with a marketplace of products that agencies can buy at wholesale and resell to local businesses. Instead of a subscription fee, plans have a monthly minimum spend: $99 on Starter, $499 on Professional and $999 on Premium, with one-year contracts on the higher tiers.
Choose it if you want a catalog of products to resell. Choose GoHighLevel if you want flat pricing and a single platform you control. Read GoHighLevel vs Vendasta.
2. HubSpot: Best for Sales Teams
HubSpot offers deep CRM, reporting and sales tools with a very large integration marketplace. It charges per seat, starting with free tools and paid Starter seats, so costs rise with team size. It does not offer white-label resale.
Choose it if you need advanced reporting for an in-house team. Choose GoHighLevel if you serve multiple clients or want unlimited users. Read GoHighLevel vs HubSpot.
3. ClickFunnels: Best Funnel Builder
ClickFunnels focuses on sales funnels, checkout and online offers, with plans at $97, $197 and $297 per month that set limits on contacts and workspaces. It is a strong choice for selling digital products.
Choose it if funnels are the core of your business. Choose GoHighLevel if you also need SMS, calling, booking, reviews and client sub-accounts. Read GoHighLevel vs ClickFunnels.
4. Systeme.io: Best Budget Option
Systeme.io has a free plan with up to 2,000 contacts and paid plans from $17 per month. It covers funnels, email, courses and a simple CRM, but not SMS, calling or agency sub-accounts. Read GoHighLevel vs Systeme.io.
5. Kajabi: Best for Course Creators
Kajabi is built around courses, coaching, communities and digital products, starting at $179 per month ($143 billed annually). Read GoHighLevel vs Kajabi.
6. Keap: Best for Small-Business Sales Automation
Keap (formerly Infusionsoft) combines a CRM with sales and marketing automation, starting at $299 per month with two users included and $39 per additional user. Read GoHighLevel vs Keap.
7. Kartra: Best Contact-Based All-in-One
Kartra offers pages, email, video hosting, memberships and checkout, with plans from $59 per month for 500 contacts up to $549 per month for 25,000 contacts. Read GoHighLevel vs Kartra.
8. ActiveCampaign: Best for Email Automation
ActiveCampaign specializes in email marketing and automation with a built-in CRM, priced by contact count. Read GoHighLevel vs ActiveCampaign.
How to Choose
| Your priority | Best fit |
|---|---|
| Reselling software to clients under your brand | GoHighLevel (Agency Pro) or Vendasta |
| Managing many client accounts at a flat price | GoHighLevel |
| Advanced sales reporting for an internal team | HubSpot |
| Selling digital products through funnels | ClickFunnels or Kartra |
| Lowest possible cost or a free plan | Systeme.io |
| Courses and memberships | Kajabi |
| Email-first automation | ActiveCampaign |
For agency-specific picks, see the best CRM for marketing agencies and best white-label CRM guides.
Frequently Asked Questions
What is the best alternative to GoHighLevel?
It depends on your priority. Vendasta is the closest white-label alternative, HubSpot is stronger for in-house sales teams, ClickFunnels is better for funnel-focused businesses and Systeme.io is the lowest-cost option.
Is there a cheaper alternative to GoHighLevel?
Yes. Systeme.io has a free plan and paid plans from $17 per month, and Kartra starts at $59 per month, but neither includes agency sub-accounts or white-label resale.
Which GoHighLevel competitor offers white-labeling?
Vendasta is the main white-label competitor. SuiteDash also offers white-label client portals.
Is HubSpot better than GoHighLevel?
HubSpot has deeper reporting and a larger ecosystem, while GoHighLevel offers flat pricing, unlimited users and white-label resale. The better choice depends on whether you are an in-house team or an agency.