GoHighLevel Pricing 2026: Plans, Fees and Real Monthly Cost

GoHighLevel Pricing in Brief

GoHighLevel has three self-serve plans: Starter at $97 per month, Unlimited at $297 per month and Agency Pro at $497 per month, plus a custom-priced Enterprise tier. Annual billing costs $970, $2,970 and $4,970, which equals 10 months of the monthly price. Every plan includes unlimited contacts, unlimited users and all core features. Messaging, calls, email and AI are billed on top according to usage.

What Each Plan Includes

Starter ($97 per Month)

Starter includes up to three sub-accounts, unlimited contacts and users, 24/7 support and all core features: CRM and pipelines, funnels and websites, email and SMS marketing, calling, conversations, workflows, calendars, reputation management, social planner, payments, courses, communities and the mobile app. It suits a single business or a freelancer with one to three clients.

Unlimited ($297 per Month)

Unlimited adds unlimited sub-accounts, the ability to rebill phone and email usage to clients at cost (no markup), and basic API access. For agencies, this is usually the starting point, because the price stays the same whether you serve three clients or thirty.

Agency Pro ($497 per Month)

Agency Pro adds SaaS Mode, automated sub-account creation, rebilling of phone, email and AI usage with a markup, user and agent reporting and advanced API access. It is built for agencies that sell the software itself as their own branded subscription. Many older articles call this plan "SaaS Pro". See the SaaS Mode guide.

Enterprise (Custom Pricing)

Enterprise is quoted by HighLevel's sales team and includes a dedicated customer success manager and account manager, custom development, a dedicated Slack channel, premium support, quarterly business reviews, enterprise reporting, and the white-label mobile app and HIPAA compliance included.

Feature Differences Between Plans

Usage-Based Fees

HighLevel bills telecommunications, email and AI through a prepaid wallet. These are the published rates:

Phone numbers, calls and texts are charged at the same rates as Twilio, the carrier platform behind LC Phone, and vary by country. Ad Manager has no platform fee; your ad spend goes directly to the ad networks.

Other Add-Ons

Estimate Your Monthly Cost

Use this calculator to estimate a monthly bill from the subscription and HighLevel's published usage prices. Adjust the numbers to match your expected volume.

How to Save on GoHighLevel

• Pay annually: 12 months cost the same as 10 months of monthly billing.
• Start on the lowest plan that covers your sub-account needs and upgrade later; plans can be changed from the dashboard.
• Use AI pay-per-use until your volume justifies a monthly AI Employee plan.
• On Unlimited or Agency Pro, rebill phone and email usage to clients so usage is not paid from your margin.
• Validate email lists only when needed, and remove inactive contacts before large sends.

There is no verified public coupon code. Promotions advertised by third parties should be checked on HighLevel's own checkout page. See the free trial guide for current trial terms.

Is GoHighLevel Expensive?

Compared with a single tool, yes: $97 per month is more than many email or funnel tools. Compared with the stack it replaces, it often costs less. A business paying separately for a CRM, a funnel builder, a scheduler, an SMS tool and a review platform can spend more than $297 per month before adding users. GoHighLevel's flat pricing with unlimited users also avoids per-seat costs. The alternatives guide compares pricing across competing platforms.