The Quick Verdict
Kajabi is built for course creators and coaches selling digital products, with polished course, community and storefront tools. GoHighLevel includes courses and communities too, but its strengths are CRM, SMS, booking and automation, which matter more for coaches who sell through calls and appointments.
Choose based on how you sell
If your business is mainly courses and digital products, Kajabi is purpose-built for it. If you sell through discovery calls, consultations and follow-up, GoHighLevel covers more of the process.
Pricing Compared
| GoHighLevel | Kajabi | |
|---|---|---|
| Entry plan | Starter $97/mo | Basic $179/mo ($143/mo annual) |
| Middle plan | Unlimited $297/mo | Growth $249/mo ($199/mo annual) |
| Upper plan | Agency Pro $497/mo | Pro $499/mo ($399/mo annual) |
| Free trial | 14 days | See kajabi.com for current trial offers |
| Usage fees | SMS, calls, email and AI | Not usage-based in the same way |
Monthly billing. Kajabi Basic is $143 per month when billed annually; GoHighLevel Starter is $970 per year.
Feature Comparison
| Feature | GoHighLevel | Kajabi |
|---|---|---|
| Courses and memberships | Yes | Yes (core strength) |
| Communities | Yes | Yes |
| Funnels and landing pages | Yes | Yes |
| Email marketing | Yes | Yes |
| Two-way SMS and calling | Yes | No |
| Booking calendars with reminders | Yes | Coaching tools; check plan details |
| CRM pipelines | Yes | Basic contact management |
| Agency sub-accounts | Yes | No |
Who Should Choose Each
| Choose GoHighLevel if you... | Choose Kajabi if you... |
|---|---|
| Sell coaching through calls and consultations | Sell mainly courses and digital products |
| Want SMS follow-up and appointment reminders | Want a creator-focused storefront |
| Need a sales pipeline | Prefer simpler, course-centered tools |
| Want a lower entry price | Do not need texting or calling |
Coaches should also read the GoHighLevel for coaches guide.
Frequently Asked Questions
Is GoHighLevel good for courses?
Yes. It includes course hosting, memberships and communities, though Kajabi's course tools are more specialized.
Is GoHighLevel cheaper than Kajabi?
Yes at the entry level: $97 per month versus $179 per month for Kajabi Basic on monthly billing.
Can coaches use GoHighLevel instead of Kajabi?
Many can, especially those who sell through calls, since GoHighLevel adds booking, SMS and pipelines.