Why Agencies Choose GoHighLevel
GoHighLevel was designed for agencies. A single agency account manages every client in its own sub-account, so contacts, phone numbers, funnels and automations stay separate while billing and templates are managed centrally. Flat pricing means software costs do not rise with each new client on the Unlimited and Agency Pro plans.
- Unlimited client sub-accounts from $297 per month
- Unlimited contacts and users in every sub-account
- Snapshots to copy a proven setup into a new client account in minutes
- Phone and email usage rebilled to clients at cost (Unlimited) or with markup (Agency Pro)
- White-label branding and full software resale with SaaS Mode (Agency Pro)
Which Plan Agencies Should Choose
| Agency stage | Plan | Why |
|---|---|---|
| Freelancer with up to 3 clients | Starter ($97) | Three sub-accounts and every core feature |
| Agency with 4+ clients | Unlimited ($297) | Unlimited sub-accounts; rebill usage at cost |
| Agency selling its own software | Agency Pro ($497) | SaaS Mode, automated onboarding, rebill with markup |
$297 monthly subscription divided by number of clients. Usage costs can be rebilled to each client.
See the full plan comparison for every difference.
How an Agency Account Is Organized
Agency Level
Billing, team users, snapshots, SaaS plans and branding settings live here.
Sub-Account Level
Each client gets a workspace with its own contacts, conversations, phone numbers, calendars, pipelines, funnels and workflows. Client users can be invited to their own sub-account only.
Snapshots: Onboard Clients Faster
A snapshot packages a sub-account's funnels, websites, workflows, pipelines, calendars, forms and templates so it can be loaded into another account. Agencies that specialize in one industry build a strong setup once and reuse it for every client. Read the GoHighLevel snapshots guide.
Common Agency Services Built on GoHighLevel
| Service | GoHighLevel tools used |
|---|---|
| Lead generation and follow-up | Funnels, forms, workflows, SMS, email |
| Speed-to-lead and missed-call text-back | LC Phone, workflows, conversations |
| Appointment setting | Calendars, reminders, Conversation AI |
| Reputation management | Review requests, widgets, Reviews AI |
| Database reactivation | Smart lists, SMS and email campaigns |
| AI receptionist | Voice AI and Conversation AI |
| Websites and landing pages | Website and funnel builder |
White-Label and SaaS Mode
On Agency Pro, agencies can sell the platform itself as a branded subscription: create plans, bill clients automatically through Stripe and rebill usage with a markup. This turns software into a recurring product alongside services. The SaaS Mode guide and white-label SaaS business guide explain the model.
Things Agencies Should Plan For
- A2P 10DLC registration for each client that will text US numbers (see the A2P guide)
- Who pays usage costs, and whether to rebill them
- A standard onboarding checklist and snapshot for each niche
- Client training, or a done-for-you service model
Frequently Asked Questions
Is GoHighLevel good for marketing agencies?
Yes. It was built for agencies, with client sub-accounts, snapshots, usage rebilling and white-label resale.
How many clients can I manage on GoHighLevel?
Starter allows three sub-accounts. Unlimited and Agency Pro allow unlimited sub-accounts.
Can clients log into their own GoHighLevel account?
Yes. Agencies can invite client users to their own sub-account.
Can I white-label GoHighLevel?
Yes. Agency Pro includes SaaS Mode for reselling under your own brand, and a white-label mobile app is available as an add-on.