The Quick Verdict
Both platforms start at $97 per month, but they are built for different jobs. ClickFunnels is a funnel-first platform for selling products online. GoHighLevel is an all-in-one CRM and marketing platform that adds SMS, calling, booking, reputation management and client sub-accounts for agencies.
Choose based on your business model
Pick ClickFunnels if you sell digital products or offers mainly through funnels. Pick GoHighLevel if you run an agency, serve local businesses, or need texting, calls and appointments alongside funnels.
Pricing Compared
| GoHighLevel | ClickFunnels | |
|---|---|---|
| Entry plan | Starter $97/mo | Launch $97/mo |
| Middle plan | Unlimited $297/mo | Scale $197/mo |
| Top self-serve plan | Agency Pro $497/mo | Optimize $297/mo |
| Annual billing | $970 / $2,970 / $4,970 per year | $81 / $164 / $248 per month billed annually; Dominate $5,997/yr |
| Contacts | Unlimited on all plans | 10K / 75K / 150K (Dominate 400K) |
| Workspaces or sub-accounts | 3 / unlimited / unlimited | 1 / 5 / 10 workspaces (Dominate 20) |
| Free trial | 14 days | 14 days |
| Usage fees | SMS, calls, email and AI billed separately | Check ClickFunnels for messaging limits |
GoHighLevel plans include unlimited contacts; ClickFunnels tiers include 10K, 75K and 150K contacts.
Feature Comparison
| Feature | GoHighLevel | ClickFunnels |
|---|---|---|
| Funnel and page builder | Yes | Yes (core strength) |
| Checkout, order bumps, upsells | Yes | Yes |
| Email marketing | Yes | Yes |
| Two-way SMS | Yes | Check current plan details |
| Phone calling and call tracking | Yes | No |
| Booking calendars | Yes | Check current plan details |
| Reputation management | Yes | No |
| CRM pipelines | Yes | Yes |
| Courses and memberships | Yes | Yes |
| Agency sub-accounts and white-label | Yes | No |
Where ClickFunnels Is Stronger
ClickFunnels is designed around the sales funnel. Its builder, templates and checkout flow are focused on converting visitors into buyers, and its community and training are oriented toward online offers.
Where GoHighLevel Is Stronger
GoHighLevel covers the full lead-to-customer process for service businesses: missed-call text-back, two-way SMS, calls, appointment reminders and review requests. For agencies, unlimited contacts and client sub-accounts make it far more practical to manage many businesses.
Who Should Choose Each
| Choose GoHighLevel if you... | Choose ClickFunnels if you... |
|---|---|
| Run a marketing agency with several clients | Sell courses, coaching or digital products online |
| Serve local businesses that rely on calls and appointments | Want a funnel-focused builder and checkout |
| Need SMS, calling and review requests | Do not need phone and SMS tools |
| Want to resell software under your brand | Work on a single brand |
Switching from ClickFunnels to GoHighLevel
Funnels must be rebuilt in GoHighLevel's builder, and contacts can be imported by CSV. Running both during the free trial lets you rebuild one funnel and compare. The getting-started tutorial covers the setup order.
Frequently Asked Questions
Is GoHighLevel better than ClickFunnels?
For agencies and service businesses, GoHighLevel usually offers more because it includes SMS, calling, booking, reviews and sub-accounts. For funnel-focused online sellers, ClickFunnels can be the better fit.
Which is cheaper, GoHighLevel or ClickFunnels?
Both start at $97 per month. ClickFunnels' middle tier ($197) is cheaper than GoHighLevel Unlimited ($297), but GoHighLevel includes unlimited contacts and sub-accounts.
Can GoHighLevel replace ClickFunnels?
Yes for most funnel needs, since it includes a funnel builder, order forms and upsells, but funnels must be rebuilt.