Start with the Essentials
Most people researching GoHighLevel want answers to the same four questions: is it any good, what does it really cost, how does the free trial work, and what else should be considered. These four guides answer them.
GoHighLevel Review
Features, strengths, drawbacks and who the platform suits best.
GoHighLevel Pricing
All plans, usage fees, add-ons and a monthly cost calculator.
GoHighLevel Free Trial
How the 14-day trial works, what is included and how to cancel.
GoHighLevel Alternatives
Eight competing platforms and when each is the better choice.
GoHighLevel at a Glance
GoHighLevel, made by HighLevel, Inc., is an all-in-one sales and marketing platform. It combines a CRM, funnel and website builder, SMS and email marketing, workflow automation, booking calendars, reputation management, payments, courses and AI tools in one account. Agencies can also white-label it and resell it to their clients.
| Plan | Monthly | Annual | Sub-accounts | Built for |
|---|---|---|---|---|
| Starter | $97 | $970 | 3 | Small businesses and solo marketers |
| Unlimited | $297 | $2,970 | Unlimited | Growing agencies |
| Agency Pro | $497 | $4,970 | Unlimited | Agencies reselling software (SaaS Mode) |
| Enterprise | Custom | Custom | Unlimited | Large organizations needing dedicated support |
Every plan includes unlimited contacts and unlimited users. Phone, SMS, email and AI usage are billed separately through a prepaid wallet. The GoHighLevel pricing guide explains those costs in detail.
Compare GoHighLevel with Other Platforms
GoHighLevel competes with funnel builders, CRMs, course platforms and white-label agency tools. Each comparison below covers pricing, features and the type of buyer each product suits.
GoHighLevel vs ClickFunnels
All-in-one CRM versus a dedicated funnel builder.
GoHighLevel vs HubSpot
Flat pricing versus per-seat pricing.
GoHighLevel vs Vendasta
Two white-label platforms for agencies.
GoHighLevel vs Systeme.io
Agency platform versus a low-cost all-in-one.
Guides for Agencies and Resellers
GoHighLevel SaaS Mode
How agencies resell the platform under their own brand.
Starter vs Unlimited vs Agency Pro
Which plan fits your business today.
A2P 10DLC Registration
Get SMS registration approved the first time.
Best CRM for Marketing Agencies
The strongest options for client work.
How This Site Works
Prices and plan details are checked against each vendor's official pricing pages and help documentation, and each page shows when it was last checked. Where a figure comes from a third party, the page says so. Read more about the process on the About and Methodology page.