What White-Label Means
A white-label CRM can be rebranded with your logo, colors and domain so clients see your company rather than the vendor. Platforms vary from simple branding to full resale, where you set prices, bill clients and onboard them automatically.
| Level | What you can do |
|---|---|
| Branding | Your logo, colors and login domain |
| Client portal | Clients log into a branded workspace |
| Full resale (SaaS) | Sell your own plans, bill automatically and create accounts on sign-up |
| Branded mobile app | Clients download an app under your brand |
Comparison Table
| Platform | Price | Full SaaS resale | Usage rebilling | Branded mobile app | Contract |
|---|---|---|---|---|---|
| GoHighLevel Agency Pro | $497/mo | Yes | With markup | $497/mo add-on | Month to month |
| Vendasta | $99–$999/mo minimum spend | Product resale model | Wholesale pricing | Check plan details | 1 year on upper tiers |
| SuiteDash | $19–$99/mo | Client portal focus | Not applicable | Included on plans | Monthly |
Starting price of each platform's main white-label offer. Vendasta's client portal is on Professional and up; GoHighLevel's SaaS Mode is on Agency Pro.
1. GoHighLevel: Best for Reselling as SaaS
GoHighLevel's Agency Pro plan is designed for agencies that want to sell software under their own brand. SaaS Mode lets you create plans, bill clients through Stripe, create accounts automatically and rebill phone, email and AI usage with a markup. Clients get a complete marketing platform: CRM, funnels, messaging, booking, reviews and AI. Read the SaaS Mode guide.
2. Vendasta: Best Product Marketplace
Vendasta's strength is its marketplace of products that agencies resell at wholesale prices, alongside a white-label client portal on Professional and Premium. Upper tiers require one-year contracts. See GoHighLevel vs Vendasta.
3. SuiteDash: Best Budget Client Portal
SuiteDash offers white-labeling on every plan from $19 per month, with a client portal, CRM, projects, invoicing and a branded mobile app. It suits service businesses that want a branded portal rather than a full marketing platform to resell.
How to Choose
- Want to sell a full marketing platform as your own SaaS: GoHighLevel Agency Pro
- Want a catalog of products to bundle and resell: Vendasta
- Want an inexpensive branded portal for client projects: SuiteDash
Frequently Asked Questions
What is a white-label CRM?
A CRM you can rebrand with your own name, logo and domain so clients see your brand instead of the vendor's.
Is GoHighLevel white-label?
Yes. Agency Pro includes SaaS Mode for full resale, and a white-label mobile app is available as an add-on.
What is the cheapest white-label CRM?
Among the platforms compared, SuiteDash starts lowest at $19 per month with white-labeling on all plans.