The Quick Verdict
Kartra is an all-in-one platform for online businesses with pages, email, video hosting, memberships and checkout, priced by contact count. GoHighLevel includes unlimited contacts on every plan and adds SMS, calling, booking, reviews and agency tools.
Choose based on list size and business type
Kartra can be cheaper for small online businesses with small lists. GoHighLevel becomes better value as your contact list grows, and it suits service businesses and agencies.
Pricing Compared
| Kartra plan | Monthly | Annual (per month) | Contacts |
|---|---|---|---|
| Essentials | $59 | $52 | 500 |
| Starter | $119 | $99 | 2,500 |
| Growth | $229 | $189 | 12,500 |
| Professional | $549 | $429 | 25,000 |
GoHighLevel includes unlimited contacts on Starter; usage fees for email and SMS apply.
Feature Comparison
| Feature | GoHighLevel | Kartra |
|---|---|---|
| Pages and funnels | Yes | Yes |
| Email marketing | Yes | Yes |
| Video hosting | Course and page video | Yes (built-in feature) |
| Memberships | Yes | Yes |
| Two-way SMS and calling | Yes | No |
| Booking calendars | Yes | Yes |
| Reputation management | Yes | No |
| Agency sub-accounts and white-label | Yes | No |
Who Should Choose Each
| Choose GoHighLevel if you... | Choose Kartra if you... |
|---|---|
| Have or expect a large contact list | Have a small list and sell online |
| Need texting, calls and reviews | Want built-in video hosting |
| Manage clients as an agency | Run a single online business |
Frequently Asked Questions
Is Kartra cheaper than GoHighLevel?
For small lists, yes: Kartra starts at $59 per month for 500 contacts. For larger lists, GoHighLevel's unlimited contacts at $97 is usually cheaper.
Does Kartra have SMS?
Kartra focuses on email and online sales tools; GoHighLevel includes two-way SMS and calling.
Which is better for agencies?
GoHighLevel, because it includes client sub-accounts and white-label resale.