Comparison Table
| Platform | Starting price | Contacts | SMS and calls | Best for |
|---|---|---|---|---|
| GoHighLevel | $97/mo | Unlimited | Yes | Service businesses and agencies |
| Systeme.io | Free; $17/mo | 2,000 free; 5,000 on $17 | No | Budget online businesses |
| Kartra | $59/mo | 500 on entry plan | No | Online businesses with video |
| ClickFunnels | $97/mo | 10,000 on entry plan | Check plan details | Funnel-led online sales |
| Kajabi | $179/mo ($143 annual) | Plan-based | No | Courses and creators |
| HubSpot | Per seat | Tier-based | Calling; SMS via integrations | In-house sales and marketing teams |
Lowest paid tier. Systeme.io also offers a free plan. HubSpot is priced per seat.
What Counts as All-in-One
A true all-in-one marketing platform covers at least pages or funnels, email marketing, a CRM and payments. The strongest also include SMS, calling, booking, reviews and automation, so a business can capture, follow up and close leads without connecting several products.
1. GoHighLevel: Best for Service Businesses and Agencies
GoHighLevel covers the widest range of channels: funnels, websites, email, two-way SMS, calling, booking, reviews, payments, courses, communities and AI assistants, all with unlimited contacts and users. It is the strongest choice for businesses that sell through conversations and appointments, and for agencies. Read the GoHighLevel review.
2. Systeme.io: Best Budget Option
Systeme.io offers a genuinely free plan and paid plans from $17 per month, covering funnels, email, courses and a simple CRM. It lacks SMS, calling and agency tools. See GoHighLevel vs Systeme.io.
3. Kartra: Best for Online Businesses
Kartra includes pages, email, video hosting, memberships, checkout and calendars, priced by contact count from $59 per month. See GoHighLevel vs Kartra.
4. ClickFunnels: Best for Funnel-Led Sales
ClickFunnels focuses on funnels and checkout for online offers, from $97 per month. See GoHighLevel vs ClickFunnels.
5. Kajabi: Best for Course Creators
Kajabi centers on courses, coaching and communities, from $179 per month. See GoHighLevel vs Kajabi.
6. HubSpot: Best for In-House Teams
HubSpot offers a broad suite through separate hubs, priced per seat and tier. See GoHighLevel vs HubSpot.
Frequently Asked Questions
What is the best all-in-one marketing platform?
For service businesses and agencies, GoHighLevel covers the most channels. For tight budgets, Systeme.io has a free plan. For course creators, Kajabi is more specialized.
Is there a free all-in-one marketing platform?
Systeme.io offers a free plan with up to 2,000 contacts.
Which all-in-one platform includes SMS?
GoHighLevel includes two-way SMS and calling in every plan, billed by usage.